Social media giant Facebook recently announced plans to build what may become the world’s largest centralized data storage center in Portland, Oregon.  Despite using energy-efficient computers, the plant is being built in Pacific Power territory, a utility which generates 2/3 of its electricity from coal.  This decision has prompted over 500,000 people (ironically organized on Facebook itself) to protest the data center running on coal power and to encourage Facebook to use more sources of renewable energy.  It is estimated that by 2020, Facebook’s current energy consumption will more than triple.  We will stay tuned to see if Facebook turns to alternative sources of energy such as solar, wind, and/or biogas to leverage their popularity and become a “truly visible and influential leader to drive the deployment of clean energy”, as Kumi Naidoo of Greenpeace believes they are positioned to do.   Click here to see the full story from UK Guardian.