Brand Values

Brand values

As long ago as 1966, the Viessmann Group has expressed values in the form of our company principles, which today have been carefully adapted yet still remain the guidelines for our corporate identity. As a whole, these values paint a picture of the character of our brand. As individual concepts, they describe the spirit, atmosphere and conduct that characterize our culture, as well as the specific expectations of achievement that develop from it.



We are technological trailblazers and a pacesetter in our sector. We continue to develop exceptional products and solutions, which go on to become milestones of technology. Customer needs are the focus of our actions. We will continue to exert a decisive influence over technical progress in the future.

Top quality

We offer top quality and strive for perfection in all areas of our business. Our actions are guided by the motto: “Nothing is so good that it cannot be improved.” Our products are easy to operate, user friendly, durable, future proof and meet our customers‘ requirements.

Comprehensive range

We offer individual system solutions, tailored to the various requirements of our international target markets, for every type of fuel and application involving heating, air conditioning and refrigeration technology, as well as an extensive range of services. We ensure our product range is relevant to the market through the right partnerships.


We work with lean structures and processes and strive for the highest possible efficiency with materials, labor and energy. This, in turn, ensures not only the efficiency of our actions, but also conserves limited natural resources.


We are committed to fulfilling our economic, ecological and social responsibilities. We ensure all our processes are environmentally compatible and encourage the use of renewable forms of energy. Our products save energy and protect the environment. Our aim is to protect the climate and to preserve the natural basis of life. We participate in the scientific, artistic and cultural life of our society.


We are an independent family business and a reliable business partner. We cooperate with our customers and suppliers in true partnership and fairness, pursuing the goal of mutual success. We value people in our company, and our communications are open and trusting. Our employees are offered good opportunities for professional development.


Our method of working is characterized by flexibility, cooperation that transcends departmental boundaries, non-hierarchical communications and focused decision-making processes. Creativity and swiftness, as well as the resulting innovation potential, are continually encouraged, whilst the necessary stability, reliability and scalability are maintained.


Our employees are entrepreneurs within the company and develop new business models based on shared experience. Our actions are guided by the principles of individual responsibility and purposeful decision making. It is our aim to offer a fulfilling working environment with the opportunity for personal development.